The Generation Z Guide to Talent Attraction

The Generation Z Guide to Talent Attraction Attracting young talent continues to be one of the biggest challenges we face as employer brand specialists. From Generation Z to millennials, companies all around the world compete heavily in order to attract the best of the best to their business. The week we sit down with talent attraction and employer branding prodigy, Lane Sutton, to find out what makes recruitment marketing work and how to truly build relationships with young people. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  iTunes,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: Who Lane Sutton is and how he started a popular blog at the tender age of 11 What employer brand and EVP means to Lane How to differentiate between all the different employer brand terminology Lanes most common corporate talent attract challenges Why social media should be your go-to-market strategy Where the highest quality candidates come from Why its highly important to define your EVP What employer brand initiatives Lane is most proud of The pitfalls employer brand specialists should avoid What are the best ways to track ROI on employer brand Why Dropbox, HubSpot, and Zappos inspire Lanes employer branding approach Whats next for employer branding according to Lanes crystal ball

Put Passion Into Your Work - Personal Branding Blog - Stand Out In Your Career

Put Passion Into Your Work - Personal Branding Blog - Stand Out In Your Career It’s up to you to start and kindle the fire in you. No one can do it for you. A spouse might push you, a boss who sees potential might press you, a life-changing situation (divorce, death of someone close, job termination, birth of a child, or something else) might prompt a flicker. As is true of any fire, whatever ignition you start with will fizzle out if you don’t continuously feed the fire. CEOs tell me that they want people: Who are full of ambition and goals. Who singâ€"well, silently humâ€"at work. Who stretch themselves every day and who always have new challenges they’re hankering to take on. Who get an emotional kick out of any accomplishment. Who are juiced (in the non-steroid way) every morning to get out of bed and go for it. Are hungry (figuratively). Are afraid of not fulfilling their destiny. So its up to you to seek excellence in the execution of the job at hand regardless of whether you work for a waste treatment plant, a herpes medication company, or even a politician. Please check out my new book from McGraw-Hill titled, The Leadership Mind Switch, available for pre-0rder from Amazon.com.

How Volunteering Will Help Your Job Search [6 Reasons]

How Volunteering Will Help Your Job Search [6 Reasons] I recently had a childhood friend make a career change in her late thirties: she went back to school full-time, investing significant time, effort and money to turn her nursing dream into reality. She recently graduated and was so very proud to have those two new initials after her name R.N. Everyone was so happy for her, congratulating her on her achievement. Her Facebook page was blowing up with a flurry of happy activity and optimism for her future. Then reality set in. While nurses are in great shortage everywhere, it seems the industry is only really interested in experienced RNs and new grads need not apply. Ouch! The job search has been pretty brutal and she’s not alone  43% of newly licensed RNs still do not have jobs within 18 months after graduation.   It’s the old cliché: You must have experience to get the job yet you must have a job to get experience. What a vicious cycle!   (And it certainly isn’t just limited to the nursing industry). How can you break it? My advice to my friend? Find the very best hospital you can and volunteer your way to your next position. (This advice also applies to any other new grad, career changer, pink slip recipient or jobseeker out there who needs to bridge a gap in employment). Why volunteer? 1. It puts work experience on your resume: Duh! This is obviously the most important strategy in your job search right now, especially if it’s the only thing keeping you from landing that dream job. Even if it’s just a few hours a week, your resume will now say “XYZ Company (or XYZ Hospital), January 2013 present” instead of having a big gap. Way, way, way better than having no current employer on your resume, which is an automatic deal-breaker for many recruiters. (Hey, I’m just the messenger here!) Added bonus? You will probably learn a thing or two (or twenty!), which builds your resume and makes you that much more marketable to employers. 2. It enables you to line up solid references in your field of choice: If/when you need someone to vouch for your skills in this new industry, volunteering will provide you with experienced people who have seen you in action and can recommend you for that job. Think about it… most new grads look exactly alike on paper. Your recommendations and references could be just the thing that separates you from the rest (side note: make sure to add these recommendations to your LinkedIn profile while you’re at it). 3. It allows you to build your network: We’ve all heard it before: it’s not what you know, it’s WHO you know. In a bad economy / job market, those words were never more true. People are hiring employee referrals because these referrals are a known quantity and there’s much less risk. If you don’t know many people in your field, then you are at a distinct disadvantage. Volunteering allows you to grow your network (in real life AND on LinkedIn) and you can now leverage those connections to network, find out about new positions and be at the forefront of people’s minds if/when they learn of a new opening. Don’t be afraid to get the word out that you’re actively looking for that foot-in-the-door position. 4. It shows your passion for what you want to do: “I love nursing (or whatever it is that YOU do) so much that I would do it even if they didn’t pay me.” Even if that’s not EXACTLY true, this is the message that volunteering conveys. How wonderful is that? You are suddenly much more attractive to future employers because they want those top performers who love what they do, not the employees who are just phoning it in. 5. It keeps you busy and keeps your spirits up: There’s nothing worse during a job search than getting up every morning with no where to go. You lounge around in your pj’s, mope about the horrible situation, pop online to try to find a job, end up getting discouraged and it’s just not good for your self-esteem or mental outlook. How are you going to be able to sell yourself to employers if you aren’t in a good place? Volunteering gets you out of the house, doing the work you want to do and staying busy. You will keep your batteries recharged and, let’s face it, volunteering just feels good. Give and get back, I always say! 6. It puts you at the top of the list if a job becomes available: Picture it: there you are, volunteering at that company / hospital and suddenly an opening becomes available. Do you really think they’ll just go with an unknown person over you? Assuming you fit the requirements for the role, the odds are pretty good that you’ll be hired since you’re right there in front of them and have already proven your skills, your dedication and your passion for the role. It’s also a great way for them to say “thank you” for your time and effort! Hey, they might even CREATE a job for you that wouldn’t have existed otherwise. Knock their socks off and they’ll want to keep you! Have you ever volunteered to change careers or land your next position? Any tips for us? Tell us about it!   Oh, and if anyone in the Baltimore / Washington DC area needs a dedicated, passionate (albeit inexperienced) RN to join their team, hit me up! I know a great one.

Personal Branding Interview Samantha Ettus - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Samantha Ettus - Personal Branding Blog - Stand Out In Your Career Today, I spoke with Samantha Ettus, who just launched her new online video series called Obsessed TV, in collaboration with Gary Vaynerchuk.   Samantha has had bestselling books, done interviews with celebrities and has been on TV many times.   In this interview, she talks to us about her new show, how shes able to get in contact with celebrities, what it takes to sell yourself on TV and more. Samantha, what is it like working with Mr. Gary Vay-ner-chuk?   What led you into that relationship/partnership for your new show? When the two of us get together it is an explosion of energy. Gary was a contributor to my most recent book, The Experts’ Guide to Doing Things Faster. He wrote a chapter on how to understand wine faster. We met for drinks to talk about the book and found out how much we had in common. Before launching my book series, I had started the first ever marketing firm for personality-driven brands and as you know, he is obsessed with personal branding. We are also both passionate entrepreneurs. We hit it off instantly. What are you OBSESSED about and what types of people will appear on your show? I have a hyperactive curiosity gene â€" I am obsessed with discovering the most compelling people among us and bringing their stories to life. On Obsessed TV my aim is to bring viewers only the guests I am passionate about. You will meet the most charismatic and talented experts, entrepreneurs, celebrities, and best-selling authors. I look for those with an undeniable spark and then my job is to help them convey that and make you obsessed with them in the course of one interview. You used to be an author and TV correspondent and now you have an online TV show.   What made you switch and why do you think the web is so valuable for content distribution? I don’t think of it as a switch. I see it more as an evolution. My Experts’ Guide book series is an anthology format of how-tos written by the world’s leading experts. As the creator of the book series (rather than the author), I functioned more like a producer. My favorite part and the biggest challenge of putting my books together has always been finding the perfect expert to convey information in an informative yet entertaining way. With Obsessed TV I am still picking people, only now I have an even wider net I can cast because I am not constricted by specific how-to categories. Instead I am looking for the most engaging and talented personalities in an effort to unleash their untold stories. What are your top 3 tips for having a successful TV appearance? Don’t hold back. Aim to give the audience a sense of who you are rather than worrying about projecting a certain persona.   Authenticity is key in this medium. Tell stories. When you talk in color people connect with you more deeply. Look the interviewer in the eye. And of course, smile! Youve connected with a lot of celebrities.   How do you meet them and convince them to appear on your show? I am the cold calling queen â€" from Donald Trump to Rachael Ray, these people have contributed to my book series as the result of cold calls. If I want to get to someone, I will. And now, with social media, the middle man is often removed. It is easier to get to people now than ever. As far as convincing people to be on the show, unless you are Brad Pitt, you really don’t have a chance to show people who you are. Even really famous celebrities are interviewed for only 2-3 minutes on national TV. Obsessed TV is the first show to give people a chance to get to know the person behind the name. Our first episode â€" featuring food personality Mark Bittman was viewed more than 3000 times in the first 24 hours and will live online forever. Our show gives celebrities and experts a chance to showcase their personalities to the world. Who wouldn’t jump at that opportunity? - Samantha Ettus is obsessed. If she loves something â€" a person, a thing, an experience, a feeling â€" she is driven to tell everyone about it.   As the co-creator, co-producer and host of OBSESSED TV, Samantha spreads her passion for passionate people through informal, in-depth interviews with the leaders of fashion, media, medicine, parenting, food, work, love and every facet that shapes our everyday.   She is the creator of the bestselling Experts’ Guides, published by Random House.   he has appeared frequently on a variety of national TV shows including the TODAY Show, The Early Show, The O’Reilly Factor, Inside Edition, and Your World with Neil Cavuto.   Samantha was the host of the iVillage “iCelebrate” series for NBC and has been a television correspondent on WNBC’s and NYCTV’s New York 360 °.

Understanding 6 Powerful Myths about Leadership that Could be Holding You Back CareerMetis.com

Understanding 6 Powerful Myths about Leadership that Could be Holding You Back Source â€" DepositPhotos.comApparently, one of the biggest misconceptions surrounding the leadership philosophy is that it follows a one-size-fits-allapproach. Every leader in every industry has his/her own character, personality, style, life goals, and other important aspects that defines him as a human being.This is why it is important to talk about some major myths regarding leadership surrounding the corporate and social world. Also, aspiring millennials and entrepreneurs need to understand how to catch and deal with such misconceptions.“Leaders need to work smarter, not harder”eval“Work smarter, not harder”, is a common statement people use in almost every situation today. Literally speaking, it doesn’t make sense and isn’t applicable at all. Yes, prioritizing your tasks, delegating better, and planning your day for maximum efficiency and output is a smartmove for any leader, but it is not the substitute for the immense work ethic they input to get the job done.evalG reat leaders are well-aware on how to empower their team, are strict on their time management, and shrewd in applying their past experiences to move forward and avoid the typical mistakes others tend to make in their roles. It would be easy to throw everything under clean smartness, but nothing ever is achieved without working hard.Another perspective to understand is that true leaders lead by example, they are the first to enter the room and the last to leave. Hardworking leaders are purely engulfed in their vision, and show dedication to take their businesses to new heights while inspiring the same confidence and traits in their team members.“Leaders are Mr. Know-it-all”Knowing is great, but claiming to know everything is literally impossible. Rather, intelligent and mature leaders are well-aware of their own limitations. They affirm the fact that success is a team game and the one-man-armyconcept is absolute nonsense.Doesn’t matter if you’re the managing director of a top IT firm, Lionel Messi in Football, or the highest ranked monk in Buddhism, you cannot claim to know everything in every situation. And the humbleness to always stay open for learning is what separates a great leader from the rest in the room.In short, no leader can walk around boasting to know everything the universe has in store. Every person in the team has his/her own capability, learning capacity, and ability to complete tasks, while a team of diverse skill-set is what directs them to success.Such leaders are constantly on the hunt to hire individuals of various expertise and land everyone on the same page to contribute as a unit. Being great listeners, leaders listen to comprehend the situation, not to simply reply.These individuals are powerful icebreakers in countering this myth that leaders know everything, but they are smart enough to admit their loopholes and encourage the team members to provide their input in every possible situation.“Top leaders are always in the lim elight”evalUnderstandably, being a leader you are expected to acquire the position as the main spokesperson at every forefront. But it is also important to associate that leadership comes in various forms. No one has to acquire any top position in a company to be considered a leader. Genuine leaders, whether they have an authoritative position at their disposal or not, are always humble, modest, willful, but fearless.Instead of focusing on their rank or position in the organizational hierarchy, they are concerned about the results and direct all their focus on accomplishing their objectives.There are many historic examples of great leaders who never preferred to work in the spotlight, yet revolutionized their particular fields and took their businesses to new heights.In Good to Great, Jim Collins explains how great leaders leverage their egos for the bigger picture of establishing a great enterprise. Furthermore, Collins states that using their ego doesn’t mean they have no egos at all, but they channel their egoistic needs and ambitions to building a business as the foremost priority.“Leaders are always ‘on’”evalAlthough leaders do work hard and are mostly occupied, but people should understand that they too need time to think, strategize, improvise, and create. Just like devices are disconnected from the internet to give them a break, similarly, humans too need a break from their routine work.In short, if leaders don’t disconnect, they cannot lead. Names like Richard Branson, Bill Gates, etc. are known to go for extended vacations in order to rewire their brains and connect with their self, vision, and ideas for the greater good. The thought of disconnecting from the corporate life is to find wisdom, strength, and connection with others, and most importantly, yourself.Unfortunately, being a leader people always associate you with the grandest of things and a schedule all packed with never ending deliverables, meetings, and other activities. But smart leaders know howand whento turn themselves off, and also ask their employee to do so themselves.eval“The best ones are born, not made”Another major myth that makes the world perceive leaders as some sort of extraterrestrialswith supernaturalpowers. In fact, this also undermines all the hard work and years of commitment and consistency put in accomplishing their goals.On the contrary, leaders are made, not born. And they go with the same cognitive development as everyone else in the world, the only difference is the price they pay to achieve their goals.People often assume that leadership is something that is genetically inherited by an individual. The myth states that either the person has charismatic traits or not. In fact, it’s the complete opposite, leaders make themselves and aren’t born natural leadersright from the mother’s womb.“Leaders are extrovert”The core of this myth is often related to the misconception on the definition of an introvert and extrovert . Normally, extroversion is mostly related with confident, talkative, and outgoing people, while introverts are often taken as shy and reserved.Right to some extent, but that’s only a fraction of the story.It doesn’t matter if a leader is an introvert or extrovert in nature, it’s not about the social interactions but how they process and leverage the connections and information in hand.evalExtrovert leaders tend to get the job done by talking about the situation, gathering input and feedback from the stakeholders, and acquiring solutions in a vocal manner. While introvert leaders prefer working behind the curtainmore as compared to an on-stage performance. They work in a discreet manner by processing ideas and resolving conflicts internally, and are quite cautious considering their position.It is mostly seen that extrovert folks are more attracted towards the leadership positions, while their temptation to engage with others makes the job a lot easier. However, this doesn’t mean that introvert people cannot be great leaders. There are plenty of examples of introverts who have gone to become some of the most influential people in the 21stcentury such as Bill Gates, J.K Rowling, Mahatma Gandhi, Warren Buffet, to name a few.

Reduce Stress at Work - CareerAlley

Reduce Stress at Work - CareerAlley We may receive compensation when you click on links to products from our partners. We all get stressed at work. How many times have you thought about just quitting and walking out the door on the spot? Managing stress at work will not only improve your health, but can also help you get that promotion youve earned. If youre trying to climb the corporate ladder to a high-level position, or working towards a major promotion, make sure you keep your stress levels in check. One of the greatest causes of on-the-job stress is managing the demands of your manager while keeping a good work life balance. The more you stress about getting ahead in your job, the more it could hinder your success. The tips below will help you recognize key stress factors as well as helping you manage them. Stress Negatively Affects Your Performance Excellent job performance is key to getting ahead. You need to perform above and beyond expectations in order to get improve your standing. But if youre overly stressed out, your ability to work might be affected, which affects how your managers and coworkers view your status in the organization. Some of the key drivers of stress in the workplace are: Concerns about job security (downsizing, performance, etc.) Work / life balance People issues (dont get along with their manager or coworkers) Too much to do, not enough time (long hours / ability to manage your time) Too Much to Do / Time Management: While a low level dose of stress might help motivate you to meet deadlines, taking on an too much work in an effort to impress your manager (or fear of losing your job) can lead to frustration and you run the risk of not getting everything done on time or correctly. Some tips on managing your time and workload: Prioritize your work at the start of each day (most important tasks first). If you are unclear which tasks are more important, ask you manager to help. Start one thing and finish it. Starting multiple tasks will cause you to lose focus and 5 started tasks are not as good as 1 or more completed tasks. Learn to say no to additional work if you feel overwhelmed. Again, ask your manager to help prioritize any new tasks that will interfere with you completing work already assigned. People Issues with Your Manager and Coworkers: Stress is a major contributor to strained interactions with coworkers and poor interactions with coworkers can cause stress (yes, a vicious cycle). There are things you can do to improve relationships with coworkers and managers (although not getting along with your manager is difficult to fix in terms of perception). Some tips: Be helpful to others. Try to help your coworkers with business related tasks. Offer to get them a coffee if you are getting one for yourself. Praising their work (especially to managers) can help as well. Dont lose your cool. Count to 10 and take a deep breath when there is stress. Stay away from office politics to the extent possible. Dont gossip and certainly dont say negative things about coworkers To improve your relationship with your manager, follow through on what you say you will do (deliver on time). Produce good work, get in early and stay late if necessary. If you manager knows you are a solid performer, things will improve. Work / Life Balance: Trying to do a good job at work where you are working long hours puts stress on your personal life. Short of getting a new job, there are other things you can do to improve your work/life balance and improve your stress levels. Schedule time for your loved ones in the same way you schedule tasks at work. Make date nights with your spouse and plan special events with your kids. Your time is important too. Schedule time for yourself in the same way you would schedule time with loved ones. Give yourself a break. Try not to be so hard on yourself. We all deserve down time and time where we can do whatever we want (or nothing). Getting things done at work, as mentioned above, will improve your work/life balance as well. Job Security Related Stress: There is not a lot you can do about a pending downsizing or the impact of a failed business other than to look for another job. The tips above should cover most of your performance related issues. If, however, your concerns are related to a downsizing where employees roles will be analyzed to determine which jobs are eliminated, there are a few things you can do to improve the chances of saving your job: Help improve the profitability of your department and organization. This can be through cost savings recommendations or additional revenue (if you are in sales or marketing). Improve your visibility by networking within your organization Offer to take on new roles and tasks Keep a positive attitude Your Stress Reduction Plan Make an effort to plan your next steps to reducing your stress based on the tips above. Make a list of the skills and resources you will need to start your stress reduction plan. Ensure you create goals and objectives that are attainable and achievable (and dont cause stress!). Long term exposure and high levels of stress can impede your career advancement by affecting your ability to do your job. Book Corner [easyazon_link identifier=B00I0EWO02 locale=US tag=caree07-20]Managing Stress In The Workplace: How To Get Rid Of Stress At Work And Live A Longer Life ((Stress Management) How to deal with office stress Book 1)[/easyazon_link] We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+

Understanding the Advantages and Disadvantages of Using Resume Writing University of Kansas

Understanding the Advantages and Disadvantages of Using Resume Writing University of KansasSome people use resume writing university of Kansas as a professional resume template to produce their resumes. However, the things which are included in these templates may be contradictory to the way that your resume will be written. So, what are the advantages and disadvantages of resume writing university of Kansas?One of the common mistakes made by people who write resumes for KU is that they omit the summary of the achievements in their resume. This can make it harder for a hiring officer to understand your credentials. You can, however, leave this portion out if you feel that it does not matter.University of Kansas is an excellent resource when it comes to collecting information on a particular skill. Most employers prefer to have data from a work experience through qualifications that are relevant to the job post. If you possess such information, there is no need to include it on your r esume because the university will already know how valuable it is.University of Kansas is also an ideal resource when it comes to finding company contact information. This makes it possible for you to include the information on your resume without having to locate a company or call someone up. If you write your resume online, you can usually include contact information in the school section of your resume.University of Kansas is one of the places where people can have an overview of the curriculum that they will be taking. This means that if you have only taken one course or you have taken a year of college, you can still include this information on your resume. This does not necessarily mean that you have to take the particular course, but it helps you stand out and show that you have learned something about the course.University of Kansas will also contain information that is related to the internship that you did. In addition to providing contact information, this will let the hi ring officer to see that you have the potential to do something else after you graduate. This is a good idea because it shows that you are open to many possibilities.Finally, it is important to include your career background in your resume. If you have some experience, you can use that as a stepping stone to get your dream job. Additionally, you should let the hiring officer know that you want to be in a specific career path.Resume writing university of Kansas is a very popular option for people to submit their resumes. However, you should be aware of the fact that you will have to make some sacrifices. Even though it is possible to obtain all of the information that you need on your resume, it is important to ensure that you do not include anything that is not applicable to the position that you are applying for.